As a future-oriented and globally active company, we are aware of our responsibility and support associations and institutions throughout Germany that create social added value and promote positive change.
As part of our social commitment, we regularly donate to organisations such as the Working Group of Recognised Workshops for the Blind, which creates work for the blind in many places and thus provides a perspective.
We also pay special attention to projects that benefit the smallest members of our society. These include, among others, the addiction help booklet of the Sucht- und Jugendhilfe e.V., the KRIPO children's colouring book of the Bund Deutscher Kriminalbeamter (Association of German Criminal Investigators) as well as the Trösterteddys (comforter teddy bears) of the Kinderhilfe Eckertal GmbH.
We would like to introduce two more initiatives that we support.
We are pleased to support the Kleine Patienten in Not e.V. association, which has taken on the task of helping children who find themselves in emergency situations.
Parents cannot always be on hand immediately to calm and comfort. The association therefore provides child-friendly first aid and care. As part of the nationwide initiative "Trost spenden" (Giving comfort), emergency vehicles and accident stations are equipped with the "Comforter Bear" named Benni, who provides children with assistance and encouragement.
We believe: This is a good thing!
Fire is warmth, light and comfort - and yet it can become a life-threatening, destructive hazard!
Especially our children's fascination with the flickering, exciting element of fire is repeatedly their undoing: when curiosity meets a lack of awareness of danger, accidentally caused fires, injuries and worse are the result.
How do you react when there is a fire? The volunteer fire department of the city of Bayreuth and the K&L Verlag have set themselves the goal of answering this question in a way that is suitable for children; and they have published an easy-to-understand colouring and workbook for girls and boys of primary school age.
The memorable information, instructive tasks and lovely illustrations of the new fire safety book "Sicher mit Feuer und Flamme" (Safe with Fire and Flame) were developed in close cooperation with fire safety experts from the fire department. By working through it at home or at school, children can better understand and deepen the fire safety awareness and instructions for correct behaviour conveyed by the fire departments.
Additional digital content such as videos or learning success checks, which are available with the help of the latest AR technology and a free app, also make the workbook an inspiring experience!
The innovative "Kinderfinder" stickers, which are distributed together with the book, can also save lives. In the event of an emergency, they show the emergency workers the way to the young family members who are particularly dependent on help and often hide in cupboards or under the bed in dangerous situations.
With the support of many local businesses, the workbooks can be distributed to the primary school children free of charge. This is a commitment that we are very happy to support.
Would you like to learn more about the project?
Here is a short film with the fire department of Hamburg and more information about the project.